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Optimal channels - jointly building a new ecosystem for off-road activities

The national territory has been opened up. We sincerely invite every off-road enthusiast to join the Yulin cause.

National channel layout - 60+ stores covering the entire country

Yunliang Off-road has completed the layout of 60+ brand stores across the country, establishing a six-level store system of "direct stores + flagship stores + authorized stores + construction stores + product authorized distributors + light enjoyment stores", achieving full-dimensional coverage from the top market to the lower-level markets.
We take the "three-level store network" as the core, creating a national channel network with layered coverage and coordinated operations, allowing partners with different investment scales to find their own suitable franchise models, jointly building a new off-road ecosystem.
  • 直营店
    1
    品牌标杆
    全流程运营示范
  • 加盟店
    63
    区域核心
    全品类产品 + 改装服务
  • 产品授权经销商
    1000+家
    产品分销
    覆盖下沉市场
Currently covered cities: Beijing, Hebei, Shanxi, Inner Mongolia, Liaoning, Jilin, Heilongjiang, Shanghai, Jiangsu, Zhejiang, Anhui, Jiangxi, Shandong, Henan, Hubei, Hunan, Guangdong, Guangxi

Domestic channel - Five-star strategy empowers the entire franchise chain

Yunliang takes the "Five-Star Strategy" as its core, providing a full-chain, multi-dimensional and all-ecosystem加盟 empowerment system for domestic franchisees.
From the five dimensions of products, channels, brands, technologies and services, it addresses the core pain points of franchisees and builds a sustainable and mutually prosperous business ecosystem.
  • Strategic dimension
  • Strategic description
  • value embodiment
  • Value resonance
  • 一个全球愿景
    成为全球越野生活方式的首选伙伴
  • 双线增长引擎
    主机厂共创 + 自主产品双轮驱动
  • 三体门店网络
    分层覆盖,适配不同投资规模
  • 四维产品矩阵
    精准定位策略破解价格战的盈利体系
  • 五方共赢生态
    构建可持续、共繁荣的商业生态系统
  • 品牌发展蓝图
    与主流主机厂深度合作
    自主产品生态,掌握核心供应链
  • 双轮驱动构建核心竞争力
    与主流主机厂深度合作
    自主产品生态,掌握核心供应链
  • 分层布局 全渠道共赢
    提供三种不同投资规模和功能的店型
    形成 分层覆盖、协同作战 的渠道网络
  • 产品有道 渠道有序
    精准产品定位,规范渠道秩序
    杜绝内部竞争,实现协同盈利
  • 共生共赢 生态致远
    不追求单方利益最大化
    坚守长期主义发展理念
  • 共享增值品牌资产
    品牌势能越强,您在当地的获客成本和
    信任建立难度越低 ,生意起步更快更稳
  • 品牌赋能 盈利双保障
    主机厂背书,提升品牌溢价与客流
    自研产品护航,掌握定价与利润空间
  • 灵活店型・低风险加盟
    按需选择投资模式,规避一刀切风险
    匹配资金与市场容量,清晰成长路径
  • 多元盈利 全域增收
    多维产品组合,高效引流保核心利润
    线上线下协同,提升复购与品牌曝光
  • 利益共同体 共创共赢
    加入运良利益共同体,共享生态红利
    依托全域系统支持,携手共创长期共赢
  • 我们负责让品牌发光
    您负责让口碑落地
  • 左手紧握主机厂的前沿资源
    右手深耕自主产品的利润源泉
  • 英雄不问出处,成功不拘一格
    总有一副盔甲,助您征战沙场
  • 不参与价格战,只定义价值
    每一款产品都守护您的
    利润空间和专业尊严
  • 您的成功,才是运良真正的成功
    我们是休戚与共的事业合伙人

Overseas channels - Promoting Chinese off-road culture to the world

Yunliang has set the global vision of "becoming the preferred partner for global off-road lifestyle", actively expanding overseas channels, seeking strategic cooperation with top resources in various countries, and promoting the off-road lifestyle that embodies Eastern wisdom to the world.
We provide overseas partners with a full range of products, standardized operation systems, and brand empowerment support, and build an overseas off-road channel network, enabling Chinese off-road modification technology and products to reach the global market.
  • 产品优势
    全品类自研越野产品,符合全球越野市场需求
  • 品牌优势
    中国越野改装行业标杆,主机厂共创模式开创者
  • 赋能优势
    全链路加盟赋能体系,标准化运营支持
  • 文化优势
    推动中国越野文化全球化,打造全球越野文化符号

Why choose YUNLIANG? Four core advantages.

Yunliang has been deeply involved in the off-road industry for over 20 years and is a leader in the off-road customization sector in China.
Choosing Yunliang means choosing a sustainable and mutually prosperous business ecosystem. Four core advantages protect franchisees:
  • 技术壁垒
    全链路协调改装解决方案
    运良拥有主机厂级研发能力,
    构建「造型·结构“开发·供应售后】全链路改装解决方案,
    从源头保障产品品质与适配度,让加盟商拥有行业领先的技术壁垒
  • 产品矩阵
    四维产品分级,破解乱价困局
    运良构建「四维产品矩阵」,精准区分产品定位,
    从根本上规避价格战,保障加盟商的利润空间,
    让每一条产品线各司其职,协同盈利。
  • 行业地位
    参与标准制定与合规实践双驱动
    运良是中国汽车工业协会越野车分会理事单位,
    深度参与行业标准制定,开创「原厂即改装」合规新模式,
    为加盟商提供合规化运营保障,规避政策风险。
  • 生态赋能
    全链路加盟支持,全程无忧
    运良为加盟商提供供应链、品牌、营销、服务、技术五大生态赋能
    从开店到运营,全程一站式支持
    让加盟商轻松入局,专注经营。

Joining Process - One-stop加盟, Easy Entry

Yunliang provides franchisees with standardized and one-stop franchise procedures, covering from consultation to opening. Throughout the process, dedicated personnel are assigned for full support, making the franchise process simpler and more efficient.
  • 咨询了解
    了解运良品牌、加盟政策、门店类型
  • 实地考察
    参观运良总部、直营店,深入了解品牌实力
  • 申请加盟
    提交加盟申请,资质审核
  • 签约合作
    签订加盟合同,确定门店类型与位置
  • 开店筹备
    门店装修、人员培训、产品铺货
  • 正式开业
    开业营销支持,全程运营指导