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Optimal channels - jointly building a new ecosystem for off-road activities

The national territory has been opened up. We sincerely invite every off-road enthusiast to join the Yulin cause.

National channel layout - 60+ stores covering the entire country

Yunliang Off-road has completed the layout of 60+ brand stores across the country, establishing a six-level store system of "direct stores + flagship stores + authorized stores + construction stores + product authorized distributors + light enjoyment stores", achieving full-dimensional coverage from the top market to the lower-level markets.
We take the "three-level store network" as the core, creating a national channel network with layered coverage and coordinated operations, allowing partners with different investment scales to find their own suitable franchise models, jointly building a new off-road ecosystem.
  • Direct Store
    1pcs
    Full-Process Operation Demonstration
  • Franchise Store
    63pcs
    Regional Core
    Full Range of Products & Professional Modification Services
  • Authorized Product Dealer
    1000+pcs
    Product Distribution Network Covering Lower-Tier Markets
Currently covered cities: Beijing, Hebei, Shanxi, Inner Mongolia, Liaoning, Jilin, Heilongjiang, Shanghai, Jiangsu, Zhejiang, Anhui, Jiangxi, Shandong, Henan, Hubei, Hunan, Guangdong, Guangxi

Domestic channel - Five-star strategy empowers the entire franchise chain

Yunliang takes the "Five-Star Strategy" as its core, providing a full-chain, multi-dimensional and all-ecosystem加盟 empowerment system for domestic franchisees.
From the five dimensions of products, channels, brands, technologies and services, it addresses the core pain points of franchisees and builds a sustainable and mutually prosperous business ecosystem.
  • Strategic dimension
  • Strategic description
  • value embodiment
  • Value resonance
  • One Global Vision
    To be the preferred global partner for off-road lifestyles
  • Dual Growth Engines
    Dual-wheel Drive: Co-creation with OEMs & Independent Self-developed Products
  • Three-Dimensional Store Network
    Tiered coverage to suit various investment scales
  • Four-Dimensional Product Matrix
    A profitable system leveraging targeted positioning strategies to break free from price wars
  • Five-Win Ecosystem
    Build a sustainable and mutually prosperous business ecosystem
  • Brand Development Blueprint
    Deep cooperation with mainstream OEMs
    Self-owned product ecosystem with control over core supply chains
  • Dual-wheel Drive to Build Core Competitiveness
    In-depth cooperation with mainstream OEMs
    Self-developed product ecosystem & control of core supply chain
  • Tiered Layout, Win-Win Across All Channels
    Three store models with varied investment scales and functions,
    forming a tiered, synergistic channel network.
  • Well-organized Products, Systematic Channels
    Precise product positioning, standardized channel management
    Eliminate internal competition, realize synergistic profitability
  • Symbiosis & Win-Win, Sustainable Ecosystem Growth
    Reject one-sided profit maximization
    Uphold long-term development philosophy
  • Share Appreciable Brand Assets
    The stronger the brand momentum, the lower your local customer acquisition cost and the easier it is to gain customer trust, enabling faster and steadier business launch.
  • Brand Empowerment, Dual Profit Guarantees
    Endorsed by mainstream OEMs to boost brand premium and customer flow
    Supported by self-developed products to control pricing and profit margins
  • Flexible Store Formats · Low-Risk Franchise
    Select investment models as needed to avoid one-size-fits-all risks
    Align capital with market capacity for a clear growth path
  • Multiple Profit Sources, Omnichannel Revenue Growth
    Multi-dimensional product portfolio drives effective traffic generation and safeguards core profits
    Online-offline synergy boosts repeat purchases and brand exposure
  • Community of Interests, Co-creation & Win-Win
    Join Yunliang’s community of shared interests to share ecosystem dividends
    Rely on omnichannel system support for long-term win-win collaboration
  • 我们负责让品牌发光
    您负责让口碑落地
  • 左手紧握主机厂的前沿资源
    右手深耕自主产品的利润源泉
  • 英雄不问出处,成功不拘一格
    总有一副盔甲,助您征战沙场
  • No price wars, only value definition
    very product safeguards your profit margin and professional reputation.
  • 您的成功,才是运良真正的成功
    我们是休戚与共的事业合伙人

Overseas channels - Promoting Chinese off-road culture to the world

Yunliang has set the global vision of "becoming the preferred partner for global off-road lifestyle", actively expanding overseas channels, seeking strategic cooperation with top resources in various countries, and promoting the off-road lifestyle that embodies Eastern wisdom to the world.
We provide overseas partners with a full range of products, standardized operation systems, and brand empowerment support, and build an overseas off-road channel network, enabling Chinese off-road modification technology and products to reach the global market.
  • Product Advantages
    Full range of self-developed off-road products meeting global off-road market demands
  • Brand Advantages
    Benchmark of China’s Off-Road Modification Industry, Pioneer of OEM Co-Creation Model
  • Empowering Advantages
    Full-Link Franchise Empowerment System, Standardized Operation Support
  • Culture Advantages
    Promote Globalization of Chinese Off-Road Culture, Build a Global Off-Road Cultural Icon

Why choose YUNLIANG? Four core advantages.

Yunliang has been deeply involved in the off-road industry for over 20 years and is a leader in the off-road customization sector in China.
Choosing Yunliang means choosing a sustainable and mutually prosperous business ecosystem. Four core advantages protect franchisees:
  • Technical Barriers& Full-Link Coordinated Modification Solutions
    Yunliang boasts OEM-level R&D capabilities and has built a full-chain modification solution covering styling, structural development, supply and after-sales service.
    It ensures product quality and vehicle compatibility from the source, equipping franchisees with industry-leading technical barriers.
  • Product Matrix & Four-Dimensional Product Grading System to Resolve the Chaos of Price Undercutting
    Yunliang has developed a Four-Dimensional Product Matrix to precisely differentiate product positioning.
    It fundamentally avoids price wars and safeguards profit margins for franchisees.
    Each product line fulfills its unique role to deliver coordinated profitability.
  • Industry Standing Dual-driven by participation in standard-setting and compliance implementation
    As a council member unit of the Off-Road Vehicle Branch of the China Association of Automobile Manufacturers, Yunliang takes an in-depth part in the formulation of industrial standards. It has pioneered a new compliant model of "Factory Stock Equals Modified".
    We provide franchisees with standardized compliant operation support to help them avoid policy-related risks.
  • Ecosystem Empowerment Full-cycle Franchise Support, Zero Worries All the Way
    Yunliang empowers franchisees with a five-dimensional ecosystem covering supply chain, brand, marketing, service and technology.
    We provide one-stop full-cycle support from store opening to daily operation,
    allowing franchisees to enter the industry effortlessly and focus on business management.

Joining Process - One-stop加盟, Easy Entry

Yunliang provides franchisees with standardized and one-stop franchise procedures, covering from consultation to opening. Throughout the process, dedicated personnel are assigned for full support, making the franchise process simpler and more efficient.
  • Inquiry & Consultation
    Learn about Yunliang brand, franchise policies and store types
  • On-site Inspection
    Visit Yunliang Headquarters and Direct-operated Stores to gain in-depth insight into our brand strength.
  • Apply for Franchise
    Submit Franchise Application & Qualification Review
  • Sign Cooperation Agreement
    Sign the franchise contract and confirm the store format and location.
  • Store Preparation
    Store Renovation, Staff Training & Product Stocking
  • Grand Opening
    Grand Opening Marketing Support & Full-cycle Operation Guidance