Yunliang Off-road is a comprehensive brand group that integrates technological research and development, compliant modification, production manufacturing, ecological operation, and global expansion. The company began as a professional off-road modification shop and has grown over two decades. It has deeply participated in the construction of China's off-road industry and is a witness and driver of the transformation from "wild growth" to "rational prosperity" in the industry.
Yunliang Off-road is a comprehensive brand that integrates personalized vehicle customization, development of off-road accessories, production and manufacturing, sales and service. The company possesses a full-chain capability ranging from design, supply chain management to online and offline sales and services. It has its own brands MARKROAD and YUNLIANG 4X4, and also represents several international leading off-road modification brands.
Yunliang has launched a legal and compliant new model of "original factory modification" with multiple OEMs, aiming to provide users with professional and reliable overall solutions for off-road modifications. Yunliang collaborates deeply with several mainstream OEMs and integrates modifications into the production lines. As a member unit of the Off-road Vehicle Branch of the China Automobile Industry Association, Yunliang actively participates in industry policy discussions and standard formulation, dedicated to promoting the healthy and orderly development of China's off-road industry.
In 2025, the company clearly proposed the "Five-Star Strategy" and the "Three Core Actions", using product ecologization, channel globalization, and brand symbolization as strategic pillars, to comprehensively build a complete product ecosystem chain covering vehicle modification, components, outdoor equipment, and after-sales services, and drive the brand to advance from an industry participant to a cultural leader.